Search Engine Optimisation
Not so long ago SEO or Search Engine Optimisation, was all about stuffing your web pages full of keywords and phrases. This was all that was required, because then the search engine ‘bots’ did the rest.
Now we’re part of a very joined up world where your website is just part of your internet presence. You still have to get the right keywords into your website, but now, you also need a presence in social media, business directories and within Google’s own ‘data sphere’. And, you need to keep your content ‘fresh’.
There are many different aspects to the search engine optimisation process that have to be combined for best SEO results: See the image at the top of the page. It’s a very fair representation of search engine optimisation.
Consistently good SEO is a lot of work: The rewards can be huge but the penalties can be severe. The fact is that every Google search brings up hundreds of pages with tens of thousands of websites – but nobody ever looks beyond the first page, and most people click on the top link on the first page. It’s a game where ‘the winner takes it all’.
We make use of all advanced SEO Tools provided by Google Analytics.
- Install advanced SEO software within website
- Create new Google Insights account and link SEO software
- Research your keywords: make sure that they work
- New or updated listings in all top ten UK business directories
- Make Social Media business pages: Facebook, Instagram, etc.
- Create links between business directories and website
- Set OpenGraph links between social media pages and website
- Create a Google Business account and business page
- Make regular changes to website ‘key content’
- Post new content regularly to website and social media
- Regular submissions of site maps to Google, Bing & Yahoo
- Consider a Google Adwords booster, where required
Obviously, SEO is not an exact science and nobody can guarantee any exact result for an exact price. But most of our small business clients pay between £30 and £100 per month. We suggest that you start at the low end and have a review after 3 or 6 months.
There are still many business types where it’s relatively easy to get to the top of Google within a specific local area. e.g. building trades; electricians, plumbers, joiners, etc. Professional services (accountants, solicitors, mortgages, etc.) if aimed at a local market, is also fairly easy. However, the more ‘hi tech’ your business, the more SEO work is required.